| 心理账户基本特征的影响因素 |
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| 引用本文： | 周静,徐富明,刘腾飞,张军伟,蒋多. 心理账户基本特征的影响因素[J]. 心理科学进展, 2011, 19(1): 124-131. DOI: |
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| 作者姓名： | 周静 徐富明 刘腾飞 张军伟 蒋多 |
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| 作者单位： | (;1.华中师范大学心理学院暨湖北省人的发展与心理健康重点实验室, 武汉 430079) ;(;2.中国科学院心理研究所, 北京 100101) ; |
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| 摘 要： | 心理账户是指个体对经济行为进行编辑、分类、预算以及评估的过程。心理账户中的基本特征主要包括享乐主义编辑、非替代性和局部账户。这些特征又受到一些因素的影响, 如享乐主义编辑受事件框架和个体差异的影响, 非替代性和预算控制受模糊性的影响, 局部账户受价值原始水平、语义联系程度和评价方法的影响。未来对心理账户的研究需要进一步探讨心理账户特征的普遍性、心理账户的机制及其文化差异。
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| 关 键 词： | 心理账户 享乐主义编辑 非替代性 预算 自我控制 |
| 收稿时间： | 2010-03-25 |
Influential Factors of Basic Features of Mental Accounting |
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| ZHOU Jing,XU Fu-Ming,LIU Teng-Fei,ZHANG Jun-Wei,JIANG Duo. Influential Factors of Basic Features of Mental Accounting[J]. Advances In Psychological Science, 2011, 19(1): 124-131. DOI: |
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| Authors: | ZHOU Jing XU Fu-Ming LIU Teng-Fei ZHANG Jun-Wei JIANG Duo |
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| Affiliation: | (;1. School of Psychology, Central China Normal University, and Hubei Human Development and Mental Health Key Laboratory, Wuhan 430079, China) ;(;2. Institute of Psychology, Chinese Academy of Sciences, Beijing 100101, China) ; |
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| Abstract: | Mental accounting describes the entire process of coding,categorizing,budgeting and evaluating. The basic features of mental accounting include hedonic editing,non-fungibility and topical account. These features are influenced by some factors,such as hedonic editing which is influenced by frame and individual differences,non-fungibility and mental budgeting which is influenced by malleable factors,topic account which is influenced by original value,semantic relatedness and evaluation methods. Research in th... |
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| Keywords: | mental accounting hedonic editing non-fungibility budgeting self-control |
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