心理账户基本特征的影响因素

心理账户是指个体对经济行为进行编辑、分类、预算以及评估的过程。心理账户中的基本特征主要包括享乐主义编辑、非替代性和局部账户。这些特征又受到一些因素的影响, 如享乐主义编辑受事件框架和个体差异的影响, 非替代性和预算控制受模糊性的影响, 局部账户受价值原始水平、语义联系程度和评价方法的影响。未来对心理账户的研究需要进一步探讨心理账户特征的普遍性、心理账户的机制及其文化差异。

Influential Factors of Basic Features of Mental Accounting

Mental accounting describes the entire process of coding,categorizing,budgeting and evaluating. The basic features of mental accounting include hedonic editing,non-fungibility and topical account. These features are influenced by some factors,such as hedonic editing which is influenced by frame and individual differences,non-fungibility and mental budgeting which is influenced by malleable factors,topic account which is influenced by original value,semantic relatedness and evaluation methods. Research in th...