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Memory while shadowing
Authors:Donald A Norman
Institution:  a University of California, San Diego,
Abstract:Subjects were asked to repeat verbally (shadow) English words which were presented to one ear. They were then tested for their memory of two-digit numbers which were presented to their other ear. It is demonstrated that subjects have no memory for these digits if they must continue to shadow for 20 sec. before being tested on their memory for the digits. However, if tested immediately after the digit presentation, they do remember some digits. Hence, verbal material presented on non-attended channels gets into a short-term memory, but is not transferred into long-term memory.
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