Identity,Culture and Contestation: Social Identity as Cross-Cultural Theory

In this paper we explore the logic and implications of the social identity approach to group processes. The theory argues that the consequences of social identification for behaviour are not simple givens. Rather than making generalisations about the behaviour that flows from social identification, the theory makes the point that behaviour depends upon the way in which identities are defined. This emphasis upon the contents of social identities draws our attention to their construction and we pay particular attention to how group identities are made and remade in and through argument and social practice. We argue that attention to the dynamics of identity construction means that this perspective is respectful of culture and cultural difference and that the social identity approach therefore has considerable value in exploring the politics and practice of identity wherever group behaviour may be found. Moreover, we argue that the ubiquity of identity-related argument across cultures and contexts reflects the fact that group identity is a basis for social power.