Superstars “like” me: The effect of role model similarity on performance under threat

Past work has shown that in‐group role models buffer stereotyped targets from stereotype threat. What is less clear is what makes an effective in‐group role model. Accordingly, we conducted a study to examine whether increasing the similarity of in‐group role models will enhance their effectiveness in stereotype threat situations. Female participants in this study were either exposed to a more or less similar (on the basis of school affiliation, life experiences, and interests) female job candidate who was either high or low in math competence. Afterwards, participants took a math exam under stereotype threat conditions. Results revealed that similarity moderated the effect of job candidate math competence: Female participants' math performance improved more after exposure to a more similar compared with a less similar, high math‐competent candidate. No effects of similarity occurred for the low math‐competent candidates. We further found that feelings of intimidation partially mediated the performance effects. Copyright © 2012 John Wiley & Sons, Ltd.