Effort in the face of difference: Feeling like a non‐prototypical group member motivates effort

Three studies examined the relationship between individuals' perceived “prototypicality” in a group, their subsequent self‐presentation goals, and individual effort in that group. Consistent with the finding that feelings of marginal ingroup membership status elicit a desire to seek stronger social connections within ingroups, we predicted that non‐prototypical group members will have more salient self‐presentation goals than prototypical members, and as such will exert more individual effort to exhibit the value of their membership to the group. Correlational Study 1 confirmed that non‐prototypical group members may be more likely than prototypical members to volunteer for activities that would benefit their group. Two experimental studies were then conducted to test the causal influence of feelings of prototypicality while also identifying theoretically relevant moderating conditions of perceived task efficacy (Study 2) and public versus private task performance (Study 3). These findings suggest that effortful performance in groups is partly motivated by the desire to foster social ties. Copyright © 2012 John Wiley & Sons, Ltd.