The bizarre mnemonic

Summary Five experiments measured effects of bizarre contexts on the free recall of noun triplets after brief retention intervals. More triplets were remembered from bizarre than from common contexts in short mixed lists (12 sentences) when the sentences were presented at a controlled (10 seconds/sentence) rate, regardless of incidental task (rating images for bizarreness, vividness, or memorability). The average number of words/sentence recalled, however, tended to be higher for common than for bizarre contexts. No memory benefit from bizarreness was found for pure lists nor for lists containing more than six triplets in bizarre contexts. The bizarreness effect was less when the subject controlled the rate of presentation. A sixth experiment, which tested recall after immediate and two-day retention intervals, found that the Bizarre/Common Context by Pure/Mixed List interaction increased over longer retention intervals.