| Institution: | 1. Marketing Department, University of Georgia, USA;2. Both authors contributed equally to this research. They would like to thank Nicole Patrick and Colin Heacock for their help in creating some of the stimuli used in this paper, the editor and reviewers for thoughtful guidance, and John Mowen, Piyush Kumar, and Srinivas Reddy for their comments and suggestions on an earlier draft of this paper.;3. 127 Brooks Hall, Terry College of Business, University of Georgia, Athens, GA 30602, USA. |
