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Gender‐related reactions to gratuitous sex appeals in advertising |
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| Authors: | Jaideep Sengupta Darren W Dahl |
| Institution: | 1. School of Business and Management, Hong Kong University of Science and Technology, Clear Water Bay, Kowloon, Hong Kong;2. The authors contributed equally to this research. Order of authorship was decided by a coin toss.;3. Sauder School of Business, University of British Columbia Vancouver, BC, Canada V6T 1Z2 |
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