The Gift-Giver as Social Deviant: Recipient Perceptions of a Monetary Gift

Over a decade ago, Heckert and Heckert (2002) proposed a model of norm violation that identified four deviance typologies: negative deviance, rate busting, deviance admiration, and positive deviance. Using that model, 51 narrative accounts provided by 29 student volunteers were analyzed in which volunteers recollected their first-hand experiences of offering a small monetary gift to both an acquaintance and a stranger. As called for by Heckert and Heckert (2002), our findings provide additional theoretical insights into these deviance typologies by considering the situational contexts under which the actions of the gift-givers were perceived as positive or negative by recipients.