Promoting Positive Body Image in Males and Females: Contemporary Issues and Future Directions

Research presented in this special issue focuses on a number of key contemporary themes relating to gendered body image. This paper considers what these studies tell us about the associations between body image and self-esteem, internalization of thin/muscular ideals, social comparison, and social identity and makes suggestions for interventions to improve body image in girls/women and boys/men. It is concluded that psycho-social interventions to reduce internalization, to make social comparison processes more realistic, to raise self-esteem and to enable people to question social identities related to body dissatisfaction may be useful short-term solutions to improving body image in males and females with negative images of their bodies. Since most evidence for effectiveness of these kinds of interventions has focused on women and girls, more work is needed on how to make these effective for men and boys.