Understanding Creativity,One Metaphor at a Time

Any effort to clarify the meaning of creativity, although productive, risks limiting this important concept to a singular definition at the exclusion of other valuable interpretations. This article presents generative redefinitions of creativity by surveying a range of metaphors that are used to describe creativity. To explore the polysemic possibilities of creativity, 12 common metaphorical frameworks are examined for the ways in which they expand conceptual understanding, including metaphors such as incubation, illumination, evolution, divergence, investment, algorithm, boundary, organism, and democratic attunement. The purpose of this exploration is not to arrive at a singular understanding of creativity, but to acknowledge, examine, and celebrate the diverse ways it can be conceptualized. This article posits that using the language of metaphor as a tool for comparison and understanding helps sift through the complexity of conceptual differences. The argument concludes that considering multiple metaphors for creativity can generate new ways of appreciating the range of possibility implicit in creativity research.