The role of visual interference in producing the long-term modality effect

Typically, recall of the last of a list of auditory items greatly exceeds recall of the last of a list of visual items. This modality effect has been found in serial recall, free recall, and recall using the distractor paradigm in which each to-be-remembered item is preceded and followed by distractor activity. One source of the auditory advantage may be visual interference that reduces recall of visual stimuli. In three experiments, sources of visual interference were minimized. Although this manipulation reduced the modality effect, it did not eliminate the effect.