冲动性购买行为的研究综述

冲动性购买行为是消费行为研究的热点问题之一。因为冲动性购买涉及到的心理过程比较复杂 ,所以研究者对于冲动性购买概念的界定一直缺乏一致性。本文讨论了非计划性购买、冲动性购买与强迫性购买三种行为 ,探讨了当前研究方法的局限性 ,总结了以往关于冲动性购买的内在心理机制的研究 ,并探讨了今后可能的研究方向

Review of Impulsive Purchase Behavior

Impulsive purchase behavior is one of important research fields in consumer behavior.Though there are lots of works done in this field,the definition of this concept is still unclear.The purpose of this article is to classify the concepts of unplanned purchase behavior,impulsive purchase behavior and compulsive purchase behavior,and to summarize the internal processes of those behaviors.The limitation of present research methods and future research approaches are also discussed.