Trust in alternative and professional media: The case of the youth news audiences in three European countries

Abstract

This exploratory paper applying cross-cultural and developmental perspective analyses and discusses trust in alternative media and its relation to trust in professional media, seeking to identify the national specifics of media trust and its developmental patterns. Employing 2016 survey data of Czech, Estonian and Greek youth (aged 14–25, N = 3654) collected as part of the international CATCH-EyoU project (Horizon 2020), the study outlines the typology of media trust, comprising trust in alternative and professional media, and compares social and political predictors influencing media trust in the three countries. The study illustrates the diversity of relations between the two types of media trust, concluding that differences in selected predictors of media trust and the distribution of media trust types across national sub-samples illuminate the strong role national context plays, illustrating the varying pathways development of media trust follows in these varied contexts along socioeconomic and cultural lines.