具身认知视角的饮食消费行为——基于心理模拟“具身”方式

随着具身认知理论的发展, 基于心理模拟“具身”方式的饮食消费行为研究得到了一些新颖、有趣的研究结果, 为过食与肥胖、食品营销等问题的解决提供了新视角。心理模拟既能促进进食也能抑制进食; 心理模拟容易性因素与动机性因素是影响心理模拟程度的两大类主要前因变量; 未来需要进一步探索心理模拟的容易性因素与动机性因素、心理模拟提高消费欲望与产生腻厌反应的边界条件, 以及利用心理模拟探讨肥胖高危人群——高奖赏敏感性个体过食的深层次内在机制等。

Eating behavior from the perspective of embodied cognition: Based on the mental simulation approach

With the development of the embodied cognition theory, studies on eating behavior have led to some novel and interesting findings based on the mental simulation approach. These findings provide a new perspective on solving overeating and obesity problems, as well as on improving food marketing performance. This article mainly focuses on discussing the effects of mental simulation on eating behavior and the factors which influence mental simulation. Based on the extant literature, first, we discuss the effects of mental simulation on eating behavior. Specifically, we conclude that, while on the one hand, mental simulation can promote eating, on the other hand, it may also inhibit eating. Second, we group factors of mental simulation into two major categories and refer to them as ease factors and motivational factors, and we elaborate on each of them. Third, we discuss the important potential applications on healthy eating behavior as well as on food marketing. Finally, future research issues are outlined.