基于助推的健康饮食行为干预策略

在干预国民健康饮食行为方面, 更“隐性”的助推策略因其针对直觉思维系统发挥作用, 比传统的干预政策更具优势。基于助推策略对食物选择决策影响机制的不同, 健康饮食助推策略可构建为提供决策信息、改善决策选项、影响决策结构和提醒决策方向4个大类及9个小类的框架体系。助推策略在实践中仍存在争议, 因而在中国实施时需与传统政策结合使用, 充分考虑中国国情和消费群体特征, 并充分利用信息技术和大数据优势, 助力健康中国。

Nudging strategies to promote healthy eating behavior

With respect to interventions for healthy eating behaviors of citizens, the more covert nudging strategies, which focus on influencing intuitive thinking system, have shown their advantages over conventional policies. Based on the unique influencing mechanisms of nudging strategies on healthy diet decisions, the nudging framework comprises four main categories, namely, providing decision information, improving decision options, influencing decision structures and reminding decision directions, which further include nine sub-categories. Considering the disputes over the nudging strategies in practice, the implementation of the nudging strategies should be integrated with conventional policies in China, fully take into consideration the actual conditions in China and the characteristics of Chinese consumers and take full advantages of information technology and big data, to achieve the goal of Healthy China.