Relationships between time of day,day of the week,and positive mood: Exploring the role of the mood measure

This study examined the relationship between time of day, day of the week, and two measures of positive affect (PA). According to previous research and the circumplex model of affect, one scale was designed to assess the activation component of PA, and the other one measured the pleasantness aspect. Subjects rated their mood three times a day for 7 consecutive days. Consistent with our hypotheses, PA-Pleasantness showed a peak on the weekend, whereas PA-Activation remained stable throughout the week. Regarding time of day, maximum PA-Activation was reached in the afternoon. In contrast, the Pleasantness component of PA increased from morning to evening. Implications of these results as well as other findings concerning the differential content of PA measures are discussed regarding the fact that a certain scale is most appropriate and maximally valid for representing certain aspects of affective experience.We would like to thank two anonymous reviewers and the associate editor, Robert A. Baron, for their constructive comments on an earlier version of this article.