不同乐观水平大学生的框架效应研究

采用乐观人格倾向问卷筛选乐观水平低组（96名）和高组（99名）大学生，探讨不同乐观水平大学生在生命救助、奖学金申请、娱乐金钱3种决策任务领域上的框架效应及其在性别、专业的特点。结果发现：（1）不同乐观水平大学生在不同决策任务领域上的框架效应特点不同,乐观水平低组和高组大学生在生命救助问题上表现为偏向于风险的单向框架效应，乐观水平高组大学生在娱乐金钱问题上倾向于风险寻求；（2）乐观水平高的男大学生在3种决策任务领域上均倾向于风险寻求，低乐观水平的女大学生在生命救助问题上表现为偏向于风险的单向框架效应；（3）

Research on Framing-Effects between College Students with Different Optimistic Level

The study explored different optimistic level college students’ framing-effects in three decision areas(life-save,scholarship-application entertainment-money)and their difference in gender and major.Subjects were divided by optimism dispositional questionnaire into 96 low optimistic level group and 99 high optimistic level group.The results found:(1)the character of different optimistic level college students’ framing-effects varied with the areas of decision,college students with low and high optimistic level both tended to be risk-seeking of unidirectional framing effects in life-save problem,college students with high optimistic level tended to be risk-seeking in entertainment-money problem;(2)male college students with high optimistic level tended to be risk-seeking in three decision areas,female college students with low optimistic level tended to be risk-seeking of unidirectional framing effects in life-save problem;(3)in scholarship-application problem,liberal arts college students with high optimistic level tended to be risk-seeking,science college students with low optimistic level tended to be risk-averse in positive frame.