| Abstract: | A series of three naturalistic field experiments are reported which investigated the norm of social responsibility by examining the effects of dependency and sex on helping. Experiment I examined the effect of physical disability on the likelihood of passing motorists helping with a flat tire. Females were helped significantly more than males, but the dependency manipulation was only minimally effective. In Experiment II the same disability cues were used in a hitchhiking context. Again females were helped significantly more than males, but surprisingly the dependency cues significantly reduced the number of ride offers. Experiment III used hitchhiking as the behavior of interest, but this time the dependency cues involved a disabled vehicle. This dependency manipulation significantly increased help offers. In addition, females were again helped significantly more than males. In all three experiments, almost all help offers were made by males. Other variables that appeared to influence helping rates were the perceived cost of helping, the attractiveness of the solicitors, and whether they were seen as responsible for their state of dependency. The present field results complemented previous laboratory work on the Same variables. |
