| Abstract: | This article begins by broadly defining creativity and then more narrowly focusing on the definition of this construct. The broad methodological issues associated with organizational creativity are then discussed. To a large extent, the methodological requirements for studying organizational creativity depend on theoretical models. The most relevant theoretical models are reviewed. Specific methodological requirements for studying creativity in organizations are then reviewed, with emphasis on issues of validity and reliability. Finally, the article considers how organizational creativity research might be studied in a manner consistent with the methodological issues raised. |
