| Abstract: | The main purpose of this paper is to improve the production planning of Pakistan Tobacco Company by selecting the most preferred brand and subsequently generating maximum profit from it. As the company produces a variety of products, the technique of multi criteria decision making is used to select the most preferred brand. To generate the maximum output from the preferred brand, different methods of qualitative managerial analysis are used, which include decision analysis to decide “why and where” the manufacturing should be carried out, transportation model to minimize the logistics cost while meeting the demand, and linear programming technique to maximize the profit generated in 2014–2015. The result obtained from analytical hierarchy process shows that the most preferred brand of the company with respect to price, quality, and comfort is John Player Gold Leaf. The decision analysis explains that this brand should be manufactured in the Jhelum factory of the company as it is more cost‐effective to produce and there is a high availability of resources. Transportation model minimizes the logistics cost of this brand from the 2 factories while meeting the demand at each provinces, central warehouse. Linear programming contributes in generating a profit of 32.738 billion PKR with an amount of 0.35 million PKR, which is more than that of the current profit of the company in the year. These results will allow the top management of the company to take corrective decisions well in time, gain a core competency in cost reduction, and make the supply chain process more efficient. |
