| Abstract: | Creativity involves generating novel concepts and products that are valued by the creator as well as by the public. In this paper, we argue that risk‐taking in songwriting increases the likelihood of any individual's product being valued as creative. By reviewing the case histories of several successful songwriters, we show that heightened creativity is associated with a willingness to express novel ideas as well as a willingness to repeatedly confront, and adapt to the possibility of failure. |
