Self‐ambivalence and reactions to success versus failure

People differ in the extent to which their self‐evaluations fluctuate in response to positive and negative events. This research tests whether self‐ambivalence predicts this self‐evaluative reactivity. Participants first completed measures of self‐ambivalence and baseline self‐esteem. Next, they were induced a success or failure experience in a cognitive task and finally rated their cognitive self‐evaluations (task‐specific ability, state self‐esteem) and affective reactions (self‐feelings, mood). Self‐ambivalence was associated with stronger effects of the success/failure manipulation on cognitive self‐evaluations but not on affective reactions, with baseline self‐esteem controlled. Possible underlying mechanisms are discussed. Copyright © 2006 John Wiley & Sons, Ltd.