Social creativity strikes back: improving motivated performance of low status group members by valuing ingroup dimensions

Motivation of stigmatized group members to perform on status‐relevant ‘outgroup’ dimensions can be impaired after ingroup failure. Three experiments examined whether social creativity by valuing ingroup dimensions (dimensions on which an ingroup outperforms an outgroup) can increase motivation and performance on outgroup dimensions. It was hypothesized that under high social identity threat, motivation on the outgroup dimension would benefit from valuing an ingroup dimension. Experiments 1 and 2 show that when social identity threat is increased, low status group members who personally value ingroup dimensions show higher motivation to perform on the outgroup dimension. Experiment 3 shows that the induction of high contextual value of both ingroup and outgroup dimensions improves low status group members' well‐being and motivated performance on the outgroup dimension. Copyright © 2006 John Wiley & Sons, Ltd.