Attitudes to new technology in relation to social beliefs and group memberships: A preliminary investigation

Though the term “new technology” is widely used and discussed, there has been very little systematic study of attitudes to technology and their relation to other beliefs and group memberships. This article describes an initial investigation into the nature of attitudes towards new technology (n=534 undergraduates) and demonstrates that, as yet, these attitudes are only weakly structured and are not fully integrated with other social beliefs. General evaluations of the benefits of technological advance appear to be almost unrelated to beliefs about the inevitability of these advances or the desire to acquire training to deal with them. Contrary to popular expectations, evaluations of video games are unrelated to other beliefs about technology while other social beliefs are, as yet, only weakly integrated with these attitudes. This study also identifies gender differences in the assessment of potential benefits and highlights other differences attributable to academic group memberships. These finding are discussed with reference to the literature on sex-role stereotyping and group socialization processes.