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Vicarious entrapment: Your sunk costs, my escalation of commitment |
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| Authors: | Brian C Gunia Niro Sivanathan Adam D Galinsky |
| Institution: | aNorthwestern University, Evanston, IL 60201, USA;bLondon Business School, Regent’s Park, London, NW1 4SA, UK |
| Abstract: | |
| Keywords: | Escalation of commitment Sunk costs Vicarious self-justification Perspective-taking Interdependence |
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