The aging woman in popular film: Underrepresented, unattractive, unfriendly, and unintelligent

The present study examined 100 top-grossing motion pictures spanning from the 1940s through the 1980s (20 movies from each decade). Eight hundred and twenty-nine characters were rated on attractiveness, character goodness, intelligence, friendliness, socioeconomic status, romantic activity, and movie outcome. It was hypothesized that ageist and sexist stereotypes would interact such that (a) older female characters would be more underrepresented, and (b) more negatively portrayed, than their male contemporaries. Both hypotheses were supported. Implications regarding double standards for age, and the media’s propagation of beauty-related standards for females were discussed. We would like to express our appreciation to David Shaffer and Mary Ballard for comments on an earlier version of this article. We would also like to thank Colin Crothers, Jennifer Lund Smith, and Debbie Sabia for their assistance in the collection of this data.