Subliminal anchoring: The effects of subliminally presented numbers on probability estimates |
| |
Authors: | Margreet Reitsma-van Rooijen Dancker D. L. Daamen |
| |
Affiliation: | a Department of Social Psychology, Vrije Universiteit Amsterdam, van der Boechorststraat 1, 1081 BT Amsterdam, The Netherlands b Department of Social and Organizational Psychology, Leiden University, The Netherlands |
| |
Abstract: | Previous research demonstrated that if attention is paid to a supraliminally presented number, a subsequent quantitative estimate assimilates towards this number (the anchor effect). One explanation states that this effect is merely caused by the heightened accessibility level of the anchor value itself. Based on this numeric priming account and generalizing from subliminal priming studies, we expected a short-lived subliminal anchor effect. We presented participants subliminally with a low or high anchor value (10 or 90) and next they had to estimate the probability of an epidemic. Half of them were pressed to do this quickly. Only under time pressure, a significant anchor effect emerged. |
| |
Keywords: | Anchoring Subliminal Numeric priming |
本文献已被 ScienceDirect 等数据库收录! |