Verbal reports of stimulus effects on learning: Introspection revisited

The accuracy of subjects' verbal reports on the respective causal roles of relevant and irrelevant stimulus factors on learning was investigated. In two experiments, university undergraduates learned strings of letters that were either grammatically structured or unstructured (a causal variable) and either color coded or black (a salient but irrelevant variable). Results indicated that subjects reported more causal impact of color than structure on the learnability of lists, despite the fact that the latter variable and not color had an actual effect on learning. It was proposed that verbal reports of stimulus effects on one's own behavior can be regarded as a task in estimates of covariation rather than direct retrieval of memory traces.