Visual imagery and verbalization with simple tachistoscopic displays

Two experiments, designed to compare the perception and retention of tachisto-scopic displays of four block capital letters and four simple “nonsense” figures are described. The results show that the letters were much better remembered and suggest that this was mainly due to the ease with which they were verbalized. The nonsense figures usually gave rise either to rapidly fading “iconic” images, or to an unstable kind of mixed imagery which was difficult to describe or remember, but in which inadequate verbalization was often a source of error. Subsidiary experiments illustrate the importance, not only of verbalization, but also of symmetry and simplicity in remembering visual display.