| Abstract: | The coping strategies used to respond to the perceived health threat of contaminated food are examined. Six hundred and thirty randomly selected adults in the state of Iowa responded to a mailed questionnaire asking their attitudes and behaviors concerning food safety. A principal component analysis of coping measure identified two distinct coping strategies–problem solving and fatalism/avoidance/ trust. Multiple regression analysis showed that the respondents who tended to be health conscious (i. e., engaged in health protective behaviors and had better quality diets) and perceived unsafe food as a personal threat and a social problem were more likely to select problem solving as a coping mechanism. The respondents who were low in health consciousness were more likely to select the approaches of fatalism/ avoidance. Social class variables did not differentiate coping strategies. |
