道德概念净脏隐喻映射的偏向性

基于概念隐喻理论探讨道德概念净脏隐喻映射的偏向性。实验一考察洁净和肮脏启动对中性刺激道德判断的影响,实验二考察道德和不道德启动对中性刺激净脏判断的影响。结果发现:(1)洁净和肮脏启动下被试对中性刺激的道德判断差异不显著;(2)道德词和不道德词启动下被试对中性刺激的净脏判断差异显著,相比不道德词启动,道德词启动下被试更倾向于对中性刺激作洁净判断。研究结果说明,道德概念净脏隐喻映射存在偏向性,从道德概念目标域到净脏始源域的隐喻映射力量更强。

The Bias of the Mapping in Clean and Dirty Metaphor of Moral Concepts

On the basis of conceptual metaphor theory, this paper discussed the bias of the mapping in clean and dirty metaphor of moral concepts. Experiment 1 investigated the influence of clean and dirty priming on the moral judgment of neutral stimulus. Experiment 2 investigated the influence of moral and immoral priming on the clean and dirty judgment of neutral stimulus. The results showed that: (1) there was no significant difference in the moral judgment of neutral stimulus between the clean and dirty stimuli; (2) there was a significant difference in the clean and dirty judgment of neutral stimulus between the moral and immoral words. Compared with the immoral words, the subjects in the moral words priming group were more inclined to judge the cleanliness of neutral stimulus. The results of the two studies suggested that there was a bias in the clean and dirty metaphor of moral concepts. The mapping power from the target domain moral to the origin domain is stronger.