Information displays and preference reversals |
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| Institution: | 1. Department of Psychology, Wright State University, Dayton, OH, United States;2. Department of Statistics, The Ohio State University, Columbus, OH, United States;3. Psychological and Brain Sciences, Indiana University, Bloomington, IN, United States;4. Department of Psychology, The Ohio State University, Columbus, OH, United States;1. The Graduate School of Creative Art Therapies, University of Haifa, Israel;2. Emili Sagol Creative Arts Therapies Research Center, University of Haifa, Israel;3. Department of Education, Tel Hai College, Israel;4. Department of Drama Therapy, Tel Hai College, Israel |
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| Abstract: | Preference reversals occur when a decision maker prefers one option to another in one response mode but reverses that ordering when preferences are elicited in another response mode. We report the results of two experiments which significantly impact the frequency of preference reversals. Specifically, when the probabilities are displayed in a format which appears harder to process, the frequency of reversals is increased. Process-tracing evidence suggests that decision-makers also shifted information processing strategies as a function of information format. We discuss the implications for theories of preference reversals and strategy selection, and for the design of information displays. |
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