On the methodology of body image assessment: the use of figural rating scales to evaluate body dissatisfaction and the ideal body standards of women

We examined the use of figural rating scales to measure body dissatisfaction and the ideal body standards of women. We also attended to the potential influence of demand characteristics in body assessment research using these measures, a methodological concern largely ignored in this field. We used both within- and between-subjects designs to assess whether women hold different body standards for themselves compared to their same sex peers and whether their own ideal body size (IBS) is different from what they think men prefer. Regardless of the method of data collection (within or between design), we failed to find any differences on separate items of body image ideals. The findings do provide evidence of robust and large effects for the current–ideal discrepancy as measured by figural rating scales, but argue against including multiple questions about ideal body preferences on these types of scales. Concerns about the influence of demand characteristics were not supported by the data.