The Case(s) of Gordon Allport

ABSTRACT Gordon Allport has frequently been criticized for advocating the use of idiographic studies but undertaking only one such study himself. This article describes Allport's work on the case of Marion Taylor, an unpublished study that clearly contributed to his later work on the case method. The unfinished Taylor case materials suggest that Ada Allport was an important collaborator in Allport's work with individual cases. The case of Taylor is compared with the later case of Jenny Masterson using Allport's rules for the preparation of case studies in order to shed light on Allport's ambivalence regarding case studies.