金钱概念启动对亲社会行为的影响及其决策机制

金钱是一种重要的资源, 也是人们日常生活中非常熟悉的概念。国内外有关实证研究发现, 启动金钱概念会诱发自足感、经济型心理定势、自由市场的价值观以及利己自我图式(社会认知模型), 从而导致亲社会行为减少。文章探讨了金钱概念启动对利他性亲社会行为、遵规与公益性亲社会行为、关系性亲社会行为和特质性亲社会行为的影响。未来的研究应该进一步关注：(1)金钱概念启动在组织管理中的研究; (2)贫富差异在金钱概念启动与亲社会行为关系中的调节效应; (3)深化时间概念启动影响亲社会行为的研究; (4)金钱概念启动影响亲社会行为的神经机制研究。

The Effects of Money Priming on Pro-social Behavior and Its Decision Mechanism

Money plays an important role in people’s daily life. Many studies have demonstrated that even subtle reminder of money will influence human behaviors. Empirical researches suggested that money cues had triggered a state of self-sufficiency, economic mind-set, free-market values and self-interested identity (social-cognitive model). As a result, participants whose money concepts were primed showed less altruistic pro-social behavior, less commonweal pro-social behavior, less relationship pro-social behavior and less trait pro-social behavior than those not been primed of money. There are many questions should be further explored: (1) The effects of money on pro-social behavior being extended to cover organizational management; (2) The moderate effect of socioeconomic status between money priming and pro-social behavior; (3) The different effect of time on pro-social behavior compared to money; (4) The neural mechanisms of money priming effects on pro-social behavior.