个体主义的地区差异和代际变迁

个体主义作为一个重要的文化维度, 是指强调注重自我的独立性、重视个人目标和成就的价值取向。个体主义的测量方法包括自我报告、启动法以及心外之物的客观指标测量。近来气候—经济理论和病原体假说等新的影响个体主义的因素被证实。个体主义不仅存在着文化之间差异, 同时也存在着同一文化内部的地区(州、省)差异。另外, 从纵向的角度利用大数据和客观指标发现, 同一文化内个体主义呈现逐渐增强的代际变化趋势。未来个体主义的研究要从多种测量方法来综合考察。

Regional Difference and Cross-generational Change of Individualism

Individualism, as an important cultural dimension, was defined as a focus on self-independence, personal goals and personal achievements. Three general approaches to measure individualism were self-report, priming cultural frame and tangible cultural products outside the head. Recently, Climato- Economic Theory and Pathogen susceptibility Theory that account for individualism were developed. There were between- and within-culture differences in individualism, which within-culture differences (states, provinces, prefectures within-country) were emphasized. Just as individualism differs across regions, individualism changed over time within-culture. Trends appeared more individualistic in the form of generational change on the basis of big data and objective indicators. Future research should integrate various approaches to measure individualism.