The Effect of Name on Pre‐Interview Impressions and Occupational Stereotypes: The Case of Black Sales Job Applicants |
| |
| Authors: | STEVIE WATSON OSEI APPIAH CORLISS G. THORNTON |
| |
| Affiliation: | 1. Department of Management and Marketing, University of Dayton;2. School of Communication, The Ohio State University;3. Department of Marketing, J. Mack Robinson College of Business, Georgia State University |
| |
| Abstract: | Name is an important, yet under‐researched racial cue that can affect evaluators' opinions, attitudes, and beliefs about minority job applicants. This study examined a two‐way ANOVA interaction between name and sales job type on White sales professionals' pre‐interview impressions of Black applicants. Results indicated a significant interaction between applicant name and sales job type on pre‐interview impressions. For outside sales jobs, Anglicized‐named applicants received more favorable pre‐interview impressions than did ethnic‐named applicants. In addition, pre‐interview impressions of Anglicized‐named applicants were more favorable for outside versus inside sales jobs. Findings, implications, limitations, and future research directions are discussed. |
| |
| Keywords: | |
|
|
