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Celebrity Worship: Critiquing a Construct
Authors:GAYLE S STEVER
Institution:Empire State College/SUNY
Abstract:McCutcheon, Lange, & Houran (2002 ) proposed the Celebrity Attitude Scale (CAS) to identify celebrity worshipers, useful for identifying individuals who are overly absorbed or addicted to their interest in a celebrity. Problematic is the absence of a conceptual definition for celebrity worshiper and how this term relates to use of the term fan. Currently, these terms are most often used as if they were synonyms ( Haspel, 2006 ; Maltby, Day, McCutcheon, Gillett et al., 2004 ; McCutcheon, Lange, & Houran, 2002 ). Sampled groups of serious fans contained many individuals who met none of the criteria for celebrity worship, as identified by the CAS. The use of celebrity worshiper as a synonym for fan appears to be conceptually flawed.
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