Abstract: | This study examined the effects of anticipated service interruptions on natural disaster preparedness intentions. In a 3 × 2 × 2 factorial experiment, students were exposed to scenarios with varied levels of anticipated basic service interruption (no mention, low, high), and person‐relative‐to event (PrE) factors shown to affect preparedness (low, high), across 2 types of disaster (earthquake, flood). Results indicated no main or interaction effects related to type of natural disasters, significant main effects for levels of PrE and service interruption, and a significant PrE × Service Interruption interaction. Anticipated service interruption affected preparedness, regardless of level of PrE. Bringing service interruption into awareness increases willingness to prepare, suggesting that public‐health efforts should include messages regarding potential interruption of services. |