The Third Person Effect: A Critical Review and Synthesis

This paper reviews research on the third-person effect--the perception that communications exert a stronger effect on others than on oneself It is concluded that the third-person effect is a reliable and persistent phenomenon that emerges across variations in question order, format, and wording. The effect is also more situationally specific than originally believed, as illustrated by evidence of first-person effects in response to socially desirable messages. Self-enhancement biases, although not the only processes that underlie the effect, provide a parsimonious explanation of message-desirability recruits. Other delimiting conditions such as social distance are critically reviewed, evidence for behavioral effects is discussed, and methodological shortcomings are noted. Six directions for research are articulated.