Using the Analytic Hierarchy Process to Analyze Multiattribute Decisions

Since its introduction a decade ago, the Analytic Hierarchy Process (AHP) has been used by decision makers in many contexts. The vast majority of these applications has involved allocating resources or making choices from among alternatives. This article discusses how AHP may be used in a different manner: to assist researchers in the analysis of decisions. AHP is briefly compared with other decision-analysis techniques, such as multiattribute utility measurement, conjoint measurement, and general linear models (regression and analysis of variance). Some of the possible insights into decision processes that can be obtained using AHP are illustrated with data gathered from practicing auditors of financial statements.