Recruiting Effectiveness of the ASVAB Career Exploration Program

To assess the recruiting effectiveness of the Department of Defense's Armed Services Vocational Aptitude Battery (ASVAB) Career Exploration Program, a variety of sources, including historical databases, surveys, and interviews, were used. Despite downsizing and reductions in recruiting resources over the course of the evaluation period, there is evidence that a higher percentage of program participants subsequently enlist than the U.S. youth population as a whole. The overwhelming majority of a sample of recruiters rated the program as an important lead source as well as an effective recruiting tool. Data indicate that 16% to 25% of annual enlistments started as ASVAB program leads. The program influences young people's consideration of the military as a career and creates a positive impression of the military, regardless of whether a participant decides to enlist. Although there is evidence that the ASVAB program enhances recruiting, obstacles to its effectiveness include recruiter training deficiencies.