Mediated Identity in the Parasocial Interaction of TV

Electronic media contributes toward modifying the self as they shape it as a multivoiced construction. Television talk shows function as a space of parasocial interaction where ordinary people represented on the screen offer involving images of subjectivity for the home viewers. Through interpretative procedures, viewers integrate screen suggestions in the positions' repertoire of their self. This study hypothesized that viewers co-construct identities through involvement in what they are watching and employed focus group discussions and content analysis to investigate this hypothesis. The results demonstrate recurrent comparisons contrasting the screen "other" and the real self. This categorization marks a strong involvement of participants and an interpretative reconstruction of television images. As such, identity is constructed in the dialogical relation between others and selves in a mediated relation whose only result is a self traveling through different repositionings.