Abstract: | The use of an analogy from a semantically distant domain to guide the problemsolving process was investigated. The representation of analogy in memory and processes involved in the use of analogies were discussed theoretically and explored in five experiments. In Experiment I oral protocols were used to examine the processes involved in solving a problem by analogy. In all experiments subjects who first read a story about a military problem and its solution tended to generate analogous solutions to a medical problem (Duncker's “radiation problem”), provided they were given a hint to use the story to help solve the problem. Transfer frequency was reduced when the problem presented in the military story was substantially disanalogous to the radiation problem, even though the solution illustrated in the story corresponded to an effective radiation solution (Experiment II). Subjects in Experiment III tended to generate analogous solutions to the radiation problem after providing their own solutions to the military problem. Subjects were able to retrieve the story from memory and use it to generate an analogous solution, even when the critical story had been memorized in the context of two distractor stories (Experiment IV). However, when no hint to consider the story was given, frequency of analogous solutions decreased markedly. This decrease in transfer occurred when the story analogy was presented in a recall task along with distractor stories (Experiment IV), when it was presented alone, and when it was presented in between two attempts to solve the problem (Experiment V). Component processes and strategic variations in analogical problem solving were discussed. Issues related to noticing analogies and accessing them in memory were also examined, as was the relationship of analogical reasoning to other cognitive tasks. |