NONCONSCIOUS EFFECTS OF POWER ON BASIC APPROACH AND AVOIDANCE TENDENCIES

According to the approach/inhibition theory of power (Keltner, Gruenfeld, & Anderson, 2003), having power should be associated with the approach system, and lacking power with the avoidance system. However, to this point research has focused solely on whether power leads to more action, particularly approach-related action, or not. In three experiments, we extend this research by exploring the direct, unintentional relation between power and both approach and avoidance tendencies. Priming high power led to greater relative BAS strength than priming low power, but did not affect the BIS (Exp. 1). High-power priming also facilitated both simple and complex approach behavior, but did not affect avoidance behavior (Exp. 2-3). These effects of power occurred even in power-irrelevant situations. They also cannot be explained by priming of general positive versus negative constructs, nor by changes in positive, negative, approach-related, or avoidance-related affect.