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The Impact of Explanations and Demographic Group Membership: Reactions to Diversity Initiatives
Authors:Orlando C.  Richard Edward I.  Fubara Melissa N.  Castillo
Affiliation:Department of Management and Marketing Louisiana Tech University;Michigan State University;University of Texas-Pan American
Abstract:In a laboratory experiment, we investigated the impact of procedural explanations and demographic group membership on dependent measures of diversity program support. Our analysis took one important perspective: the examination of work-force-diversity programs from the perspective of multiple beneficiary (i. e., targeted) demographic groups. The experiment's design used 99 student volunteers in a 3 × 3 (Explanation × Demographic Group) factorial design. Our findings reveal that both adequate explanation and demographic group membership have a significant impact on how potential work-forcediversity program beneficiaries expect their coworkers to perceive them. In addition, group membership was a significant predictor of potential beneficiaries' attitudes toward the diversity program and their self-perceptions of competence. Finally, we discuss implications for future research and diversity practice.
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