The effect of individual differences on adolescents' impulsive buying behavior |
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Authors: | Lin Chien-Huang Chuang Shin-Chieh |
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Institution: | Chien Huang Lin, National Central University, Taiwan. chuang.teachermsa.h.net.net |
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Abstract: | This study posits a relationship between Emotional Intelligence (EI) and Impulsive Buying Tendency (IBT). A survey of 574 adolescents found that high-EI adolescents manifested less impulsive behavior than did low-EI adolescents, and high-IBT adolescents were more likely to engage in more impulsive buying behavior than were low-IBT adolescents. Finally, possible extensions of the research to the area of adolescents' impulsive buying are suggested. |
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