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Applied Decision Making With Fast-and-Frugal Heuristics |
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| Affiliation: | 1. Waterford Institute of Technology, Waterford, Ireland;2. Hull University Business School, Hull HU6 7RX, UK;3. Brunel Business School, Brunel University, Middlesex UB8 3PH, UK |
| Abstract: | |
| Keywords: | Fast-and-frugal heuristics Professional decision making Applied decision making Decision aids Ecological rationality Bounded rationality Optimization |
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